BORING
, but not that Boring
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Editorial website for FORIX GROUP, a boutique consultancy specialized in hospitality and customer experience. A brand piece designed to convey signature leadership, technical authority and the promise of trading business logic for the magic of irrational hospitality.
FORIX GROUP is a boutique consultancy focused on hospitality and customer experience that works with organizations unwilling to settle for assuming everything is fine. We designed and developed their website as a black-and-white editorial experience: a narrative that walks through the FORIX method, its three units (FORIX BUSINESS, FORIX LAB, FORIX AI and FORIX LEARNING), the signature-leadership CX TOOLS and the strategic diagnostic session. The identity rests on a sober palette, classic serif typography, grainy photography and gallery-style compositions to reinforce the boutique positioning and the technical authority of the studio — trained and certified by IBNORCA, MSPA Europe/Africa, CX Latam Group and CX Latam Institute.
Translating the positioning of a boutique hospitality and CX consultancy into a website that communicated signature leadership, technical rigor and the promise of turning loyalty into a profitable asset — without falling into generic corporate-consulting aesthetics.
We built a monochrome editorial experience with classic serif typography, magazine-style photo galleries, dedicated sections for Solutions, the FORIX Method, CX TOOLS and Strategic Session, and a direct CTA to the diagnostic. The narrative takes the visitor from the provocative question — how much does the silence of customers who never return cost you? — to requesting the strategic session, with international certification seals as authority backing.
Photo mosaic showcasing the FORIX BUSINESS, FORIX LAB, FORIX AI and FORIX LEARNING units alongside real pieces from the studio — cards, presentations and working moments.
Section dedicated to critical analyses and strategic perspectives on the future of hospitality and applied neuroscience — the editorial component of the consultancy.
Provocative question 'How much does the silence of customers who never return cost you?' backed by IBNORCA, MSPA Europe/Africa, CX Latam Group and CX Latam Institute.
Narrative closing with the studio's central promise: trading business logic for the magic of irrational hospitality.
